This will allow you to tap into the subgroup of profiles you’re interested in: all of the ones with “accountant” in them, except for the ones that also have the word “manager” in them. You can remove all of those profiles by removing the keyword “manager”, just like this: Let’s say you found a lot of people who are no longer accountants, but in fact moved into a managing position. Let’s consider the example of a German speaking accountant. By finding the keywords they have in common and eliminating them, you can narrow down your search again. Sometimes your search results will include a lot of profiles that are simply not relevant. Also, Google doesn’t react to overusing OR too well, you can read more about this on the Boolean Strings blog. The Boolean search it’s constituted by the use of AND, OR. It is often used on Linkedin, which is known for its monstrous database containing detailed information about users’ professional life. Sometimes, it’s better to run a search twice rather than expand it too much – because you’ll never have the time or energy to review hundreds of profiles in one sitting. A Boolean search is an advanced audience segmentation tool that allows you to add and discriminate between relevant and irrelevant prospects. In this case you will not use spaces between words:īe careful not to overuse the OR operator. In Google, you can use the OR operator but you can also use |. In this case you will write down your search string as: By combining the keywords with OR, you’ll find all of the profiles with “developer” in them and all of the profiles with “programista” in them. That’s exactly when you want to use the OR operator. On the other hand, if their profile is in Polish, you’d use “programista”. If they work in an international environment their profile is probably in English, so you would use “developer” as a keyword. Let’s imagine you’re looking for a Java developer who speaks Polish. You will get the opposite result with the OR operator, which will allow to include more profiles in your results. So when you’re sourcing on LinkedIn, you’ll use: In Google space replaced the regular spelling of the AND operator. But remember, it will not work when sourcing on… Google! Since Boolean operators aren’t necessarily used by all of the search engine’s user, Google made things even easier for us. AND is one of the three basic operators we use and will work in most databases.
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